Fountain of inspiration

Creativity experts say showers offer two tools for tapping the subconscious: white noise and water.

When Todd Cherches seeks creative inspiration, wants to mull over an idea, or just needs a break, he does what any self-respecting management consultant would do: He takes a shower.

Mr. Cherches, who runs a 2-year-old management consulting firm called BigBlueGumball with his brother Steve, specializes in such areas as leadership development and management training. One of his primary areas of focus is helping clients learn how to be more innovative. Often, Mr. Cherches has learned, people get their best ideas when they're relaxed and engaged in another activity, like taking a walk around the block or exercising on a treadmill. “At those times,” he said, “very often ideas will just pop into your head.”

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